Position Summary
We believe work is not a place, but rather a thing you do. Our technology revolves around this core philosophy. We are relentlessly committed to helping people work and play from anywhere, on any device. Innovation, creativity and a passion for ever-improving performance drive our company and our people forward. We empower the original mobile device: YOU!
Location:
Santa Barbara
Requisition:
R5578 Marketing Programs Specialist (Open)
Job Posting Title:
Marketing Programs Specialist
Job Description:
• Conceptualize and work with cross-functional teams to bring to market programs that identify and engage customers based on insights and customer behavior
• Design and partner to execute integrated multi-channel programs leveraging e-mail, web, community, advocacy, self-service, in-product, Customer Care, Sales, and other touch points to optimize the customer experience
• Bring to market programs that focus on early life retention, stimulate usage, improve renewals and overall customer communications for expanding value and for retaining more customers
• Create value marketing programs with customers that support but also go beyond earning the right to offer additional products and services. Value based programs will ensure:
o Fulfillment of the brand promise from Citrix, helping customers achieve their objectives
o Demonstrate the value from Citrix offerings
o Add value beyond the Citrix offerings
o Create additional value beyond the customer relationship
o Alignment with the Citrix values
• Design and partner to develop up-sell/cross-sell programs to attract accounts and users for additional products
• Proactively analyze, understand and communicate learning’s about customers in terms of who uses and why, who leaves and why
• Execute against the defined testing plan via self-service testing tools
• Identify trends and patterns which lead to specific insights and testing initiatives
• Take lead on all customer communications
• Closely align across the Engagement Channel team to insure interlock between touch point strategy, program design, reporting and global leverage of programs
• Closely align programs with customer care programs
Develop and Execute Value Marketing Programs
• Work with Usage, Retention & IPD, Cloud Marketing and Customer Care to understand the key messaging to drive
• Develop programs based on insights with focus on measurable outcomes.
• Provide requirements/campaign brief, strategy for programs requiring production
Lead and Coordinate Customer Communications
• Serve as a point of contact for stakeholder requests for customer communications, establishing priority, scheduling & goal alignment ensuring flawless execution.
Day-to-day Management of Marketing Automation Programs
• Understand ongoing & changing requirements of the customer segments
• Manage business owner requests and working closely with supporting functions to align strategy and priorities
• Manage all aspects of calendar of programs for paid accounts, ensuring & adherence to established contact strategy
• Monitor industry trends and recommend new technologies or tactics
• Work in close collaboration with Demand Center to ensure timely, flawless execution, tracking & reporting to drive meaningful outcomes.
Create Demand with paying Accounts and Users
• Engage users through value and promotions and drive demand into the online and offline conversion channels
Qualifications (include Knowledge, Skills, Abilities, Related Work Experience)
• Ability to manage multiple projects simultaneously in a fast-paced and evolving environment with changing priorities
• Exceptional editing, organizational and project management skills
• Ability to work independently, prioritize projects and manage resources
• Strong sense of how to build relationships across multiple teams, and deep understanding of how to get work done in matrix organizations
• Knowledge of web marketing, marketing automation, CRM systems, as well as aspects of digital marketing tactics, including design and familiarity with content management process
• Familiarity with the capabilities and role that marketing automation platforms play
• Understanding of subscription and lifecycle marketing
**LI-MD1, Santa Barbara, CA
Functional Area:
Communications
About us:
Citrix is a cloud company that enables mobile workstyles. We create a continuum between work and life by allowing people to work whenever, wherever, and however they choose. Flexibility and collaboration is what we’re all about. The Perks: We offer competitive compensation and a comprehensive benefits package. You’ll enjoy our workstyle within an incredible culture. We’ll give you all the tools you need to succeed so you can grow and develop with us.
Citrix Systems, Inc. is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination on the basis of age, race, color, gender, sexual orientation, gender identity, national origin, religion, disability, protected veteran status and other protected classifications.
If you are an individual with a disability and require a reasonable accommodation to complete any part of the job application process, please contact us at (877) 924-8749 or email us at taoperations@citrix.com for assistance.